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  Initially   In today’s rapidly evolving and uncertain environment, organizations must be proactive and adaptive to remain competitive and fulfill their objectives. This report aims to identify and rationalize a strategic change for LPHY, a local charity focused on supporting hospice care for the community. Furthermore, it proposes the use of Kotter’s Change Management Model to outline a planned approach for the proposed change. Additionally, the report addresses potential organizational and individual resistance to the change plan. Strategic Change Recommendation: Enhancing Retail Profitability LPHY currently faces challenges in its retail division, where the staff-to-profit ratio is disproportionately high. To address this issue, a strategic change recommendation is to optimize retail operations to improve profitability. This can be achieved through the following steps: A) Streamlining Operations: Conduct a thorough review of the retail processes, eliminating inefficienci...